assume vivid astro focus
assume vivid astro focus is comprised of Eli Sudbrack (b. Rio de Janeiro, Brazil, 1968) and Christophe Hamaide-Pierson (b. Paris, France, 1973). The two artists work independently under the avaf alias but also join forces occasionally. Sometimes they morph into a collective as well, depending on the different projects they are involved in. Sudbrack lives and works between São Paulo and New York. Hamaide-Pierson lives and works in Paris. Along the years we have worked worldwide with a wide variety of professionals (musicians, architects, performers, fashion designers, graffiti artists, etc). The idea of working under a pseudonym is a fundamental part of our process of working “collectively": everybody becomes one under the alias “avaf”, including the public. Being inclusive is a foundational core belief.
Color has always been a central feature in our projects. We have used color as a communication tool to awe and engage the public. And even beyond: we use color (and scale) to fully envelop the viewer and make her/him/them one with the surrounding environment. In our projects, the public is always centerpiece. We use color as a universal language and as a conduit of energy. Color functions then as a unifying force: between people and between people and space/architecture. Color brings people together and is inclusive, not exclusive. Color can transmit joy and hope and therefore color can be used as a healing tool.
Besides energizing the viewer, our intention is also to energize architecture. And to connect them both. Our large scale/public projects embody, in this way, the ultimate sense of the word “Gesamtkunstwerk” (“total work of art”): unrestricted by the limitations of an art gallery/museum, we are able, in the public sphere, to reach out to a wider audience, often a viewer who otherwise wouldn’t be exposed to art. And by doing this we are able to re-imagine art as a social project.
avaf has been the subject of major exhibitions and public art projects around the world. These include MAM (Museu de Arte Moderna), São Paulo, Brazil (2022); Thailand Biennale, Korat, Thailand (2021); Tibor de Nagy Gallery, New York, USA (2021); Lanterna Mágica, São Paulo, Brasil (2021); MUBE (Museu Brasileiro de Escultura e Ecologia), São Paulo, Brasil (2020); CCCSP (Centro Cultural São Paulo), São Paulo, Brasil (2019); Storage by Hyundai Card, Seoul, South Korea (2019); Roskilde Festival, Roskilde, Denmark (2019); Fort Mason Center, San Francisco, USA (2019); Kunstverein Harburger Banhoff, Hamburg, Germany (2019); MATE, Lima, Peru (2017); The Faena Art Center, Buenos Aires, Argentina (2014) and Miami (2017); Museum of Contemporary Art (MCA), Santa Barbara, USA (2016); Sammlung Goetz, Munich, Germany (2016); Contemporary Arts Center, Cincinnati, USA (2015); The National Museum of Art, Architecture and Design, Oslo, Norway (2009); São Paulo Bienal, São Paulo, Brazil (2008); Museum of Modern Art (MoMA), New York, USA (2008); Museum of Contemporary Art (MOT), Tokyo, Japan (2007); 1st Athens Biennale, Athens, Greece (2007); The Geffen Contemporary (MoCA), Los Angeles, USA (2005); The Whitney Biennial, New York, USA (2004); among others. avaf was a finalist for the art prize Prêmio Pipa 2018.
Bona To Vada Your Dolly Bold Eek by assume vivid astro focus11 Feb - 1 Apr 2022LAMB is pleased to present Bona to Vada Your Dolly Bold Eek , a show by French and Brazilian duo assume vivid astro focus (avaf) . Christophe Hamaide-Pierson and Eli...
Sorry It's a Mess, We Just Moved In! Curated by Roya Sachsavaf | Christo & Jeanne-Claude | Martin Creed | Mona Hatoum | Peter Fischli & David Weiss | Haim Steinbach | Studio Zimoun | Patricia Camet | Isa Genzken | Erwin Wurm | Michael Landy | Rolf Sachs | Koos Buster | Clara Hastrup | Fernando Otero 29 Sep - 13 Nov 2021"In a time when technology has shrunk our physical identity and oversaturated our digital persona, are we becoming less and less attached to the physical objects that surround us, or do they have more meaning than ever before? SORRY IT’S A MESS, WE JUST MOVED IN!, unravels these themes of temporality, of detachment and attachment of our present-day selves.
We'd invite you in, but it's a mess!"
assume vivid astro focus curated by Roya Sachs22 Nov - 21 Dec 2018LAMB Arts is pleased to present Long and Deep French Kiss, a site-specific solo show by assume vivid astro focus (avaf). The installation marks the final show at the gallery’s...